This Japan Times article explains that the proceeds will go to the Japanese Red Cross Society, Second Harvest Japan and the Japan Emergency Team, operated by Jhelp.com
This poster is only on sale to folks in Japan but don't let that put you off. Donate the 5,000 yen anyway to any one of the three above, then instead of waiting a few weeks to receive a bulky 50x70cm poster, simply print out this minimalist 8x11cm happy-snap and frame it with a near foot-thick border.
Or maybe just splash the cash anyway in appreciation of a job well done.
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